Case Study: The Concorde Group –
Email Campaign Management

The Client

The Concorde Group business offers specialist recruitment services throughout Cornwall and Devon. They also offer a Teaching Bank providing invaluable information to primary and secondary teachers around the UK. Their culture is in providing quality, enthusiastic and positive energy through their work and their longevity and passion within the region makes them the number one recruitment ‘goto’ place in Cornwall & Devon.

The Story

Communicating candidate profiles is integral to their business and required a makeover to bring it up to speed with their in-house communications.

The campaign was client centric ensuring the best engagement using Mailchimp technology and relevant news articles. A critical email campaign was required to offer a controlled and measured way to advertise candidate profiles.

What we did

Collectively working with each internal team leader we produced weekly email campaigns targeting key client focus list. Each designed to engage and convert clients with measurable monetized results.

The Results

Precise monitoring showed invaluable results on how clients reacted to
emails and which sectors generated the best return on investment.
With AgentQ collecting and interpreting the results gave them a solid background to continue their email campaigns ensuring a higher conversion rate and increased revenues.

"We are delighted with AgentQ’s work in assisting with the website dynamics and the care and attention made it a great project to work on with a successful outcome. Having Wendy work along side us in implementing our campaigns and her knowledge in digital marketing made our transition into the digital world much easier."

Maggie Oxenbury, Director of OperationsThe Concorde Group

Case Study: KSA Sales Solutions-
Website & Online Business Development

The Client

KSA Sales Solutions offer bespoke training and sales development solutions within the construction industry. Whist rebranding their business they required assistance with the direction of their online offering incorporating AgentQ to join them on this journey.

The Key Project Features

KSA Sales Solutions were AgentQ’s very first client back in 2014. Initially we started working together to develop their online business strategy and continued to work together building and social channels and then onto develop marketing communications though e-newsletters and blogs. Here are some of the key support elements:

 We started with recommendations and optimisation on the web designing.

Review of social channels used to promote content and calls to action. User navigation experience and flow was determined for greater user experience. Creative video content design and framework producing video scribe and video data encapsulating the 5R’s of the KSA business ethos.

Full Content management framework and implementation. Search engine optimisation was carried out through WordPress optimising post titles, meta descriptions and keyword focus.

Backlink review analysis, site analytical measurement and reviews helped to build a functional site allowing KSA to review and monitor their investment to their online business.

“I’m extremely happy with Wendy’s dedication and professionalism to getting the job done. With Wendy’s business background I thought she would be idea to assist with my website design and strengthen my social media channels. I have been extremely impressed with the quality of Wendy’s delivery and thoroughly enjoyed having her as part of the team. She has enabled me to be better placed to grow and develop my business though the use of my website and social media networks”

Carol Kelly, DirectorKSA Sales Solutions

"Wendy is very easy to work with and was a valuable member of our team. Her strategic approach, professionalism and attention to detail ensured she not only hit but regularly exceeded targets making an invaluable contribution to our business. I look forward to working with her again”.

Spencer CrossleySales & Marketing Director - Computer Video & Digital Games, UK & Eire, Warner Bros Interactive Entertainment